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Where the endless choice becomes complicated is trying to form a traditionally monogamous heterosexual relationship (where bacon isn’t necessarily a central focus).
Despite living in an age where your every dating preference can be catered to online, being face-to-face matters.
There’s a whole generation of millennials who use dating apps as a matter of course, and it makes sense that we think a bigger pool increases the likelihood of finding someone we’re actually compatible with.
One in four relationships now start online, and that number will only increase.
However, research seems to suggest that vast choice – although alluring – actually works against us, and that online dating compounds our biases rather than challenging them.
A Columbia University study conducted an experiment with speed dating where straight men and women were placed in each other’s company for a few minutes and surveyed four times throughout the process – from beforehand to six months after the speed dating.
They were asked to rate potential partners based on six different criteria, and the results showed consistently that what we say we want in a partner has no correlation with what we will actually opt for in the moment.