Dating zippo table lighters
Kendall ordered 500 Zippo lighters with their trademark glued to the case for advertising purposes.
This was the beginning of the specialty advertising business for the Zippo.
It all started on one summer evening in 1932, at a dinner dance held at the Bradford Country Club, on a hill on the outskirts of Bradford, Pennsylvania. So far, he had yet to bump into anything promising. ", whirled in George Blaisdell's head that night. He couldn't sell any, he discovered that there were defects in the lighter.
Blaisdell, who had been growing tired of the dance and idle talk of politics, went out onto the terrace to have a smoke. In these times, everyone must be looking for something that is low-priced, yet sturdy and durable, he thought. Blaisdell was determined to develop a new lighter that would not fail to light.
The Zippo's story begins at this darkest moment.
The total cost of his equipment was 0 at the time.
Zippo repaired all types of defects without charging a cent.
The lighter was returned postpaid within 48 hours with a note reading, "We thank you for the opportunity of serving your lighter".
Zippo Manufacturing Company discovered the market potential of the product as an adverting medium.
Soon, Zippo produced a pamphlet aimed at Corporations to use Zippo as a pocket salesman.