Good ways to start conversations on dating sites
It just has to be interesting to your target audience. John Caples calls conversational copy “You and Me.” In this style of copy, you write as if there is a conversation between two people: the copywriter and the prospect.The language here would be no different than a salesman sitting down for lunch with a customer and talking through a sales presentation.
It telegraphs to the customer, “See, the CEO isn’t some cold and remote figurehead interested in profit only. He cares about us.” Jeff Bezos of Amazon is a superb example: Notice this letter is conversational as well as plain: it’s a simple statement of the facts and benefits between two people: Jeff and you.
It’s an art because it requires creativity, a sense of beauty and style — a certain aptitude, mastery and special knowledge.
Artistic advertising allows you to create content marketing that’s not just practical and persuasive, but awe-inspiring and breathtaking.
As an advertiser, you can ask your target audience to imagine a painless way to lose weight, or what it would feel like to be a successful travel writer.
Imaginative copy typically begins with words like “imagine,” “close your eyes,” “pretend for a moment,” “discover,” or “picture this” in the first paragraph of the text.