Good ways to start conversations on dating sites

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It just has to be interesting to your target audience. John Caples calls conversational copy “You and Me.” In this style of copy, you write as if there is a conversation between two people: the copywriter and the prospect.The language here would be no different than a salesman sitting down for lunch with a customer and talking through a sales presentation.

It telegraphs to the customer, “See, the CEO isn’t some cold and remote figurehead interested in profit only. He cares about us.” Jeff Bezos of Amazon is a superb example: Notice this letter is conversational as well as plain: it’s a simple statement of the facts and benefits between two people: Jeff and you.

It’s an art because it requires creativity, a sense of beauty and style — a certain aptitude, mastery and special knowledge.

Artistic advertising allows you to create content marketing that’s not just practical and persuasive, but awe-inspiring and breathtaking.

As an advertiser, you can ask your target audience to imagine a painless way to lose weight, or what it would feel like to be a successful travel writer.

Imaginative copy typically begins with words like “imagine,” “close your eyes,” “pretend for a moment,” “discover,” or “picture this” in the first paragraph of the text.

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