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“That creates engagement as well, and that trademark community that we’re really about,” said Miller.Adult Swim has seen significant traffic spikes for its newsy livestream events.Hardee’s, registered 3 million unique visitors over that weekend, while Facebook, which also hosted the livestream, recorded 43.3 million impressions and 8.7 million video views combined. Hardee’s posts during the sneak preview had 11.7 million impressions and 2.2 million video views combined.Most recently, the Rick and Morty Q&A livestream, which FDA sponsored, was even bigger, said Miller, though the network did not provide specifics.

The Rick & Morty April Fools Day debut, sponsored by Carl’s Jr.Like many TV networks, Adult Swim will be making a big splash this weekend at Comic-Con with extravagant activations and experiences for their shows like Rick and Morty, Robot Chicken and Mike Tyson Mysteries.But the network’s most important Comic-Con offering will be its livestreaming video—Adult Swim will share several hours of live video each day—which is an increasingly key element of the company’s multiplatform strategy.Look at what State Farm is doing right now with Swap Shop, it really shows that it’s more than just a spot,” said Miller.“The series create more custom integrated opportunities.

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